Strategy for successful cosmetics development (Duration : 1 day)
OBJECTIVE
The main steps in a healthcare product development project.
CONTENTS
- Establish brief with Marketing: target countries, product positioning, claims, etc….
- Check formula suitability for target countries.
- The different regulations
- Drafting of desired claims in line with local regulations and Marketing
- Implementing the tests required to validate claims
- Case studies
BENEFITS
At the end of this course, participants will be able to :
▪ Apply what they have learned in theory to the development of an international cosmetic product.
▪ Design a cosmetic product with high-performance claims and guaranteed safety.
▪ Know how to develop specifications in conjunction with Marketing.
▪ Know how to verify a “world” formula.
▪ Write claims that comply with the various regulations
▪ Work in liaison with the clinic to validate the necessary tests
▪ Understand the importance of teamwork

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